VidaContent
VidaContent is the content, SEO and demand agency for private healthcare, and for nothing else. It is a Media + Labs brand and the commercial sister of Informe Salud. Madrid and Amsterdam.
One niche, on purpose
A generalist agency has to learn your sector on your budget. This agency only takes private clinics in Spain: dental, aesthetics and dermatology, ophthalmology, fertility, physiotherapy and multi-specialty centres. Everything else gets turned down, which is what makes the exclusivity clause possible in the first place.
A borrowed method, applied here
The model is the one Rankings.io has run for thirteen years in its own niche: one sector, one clinic per city, public prices, content as the engine. What is new is the sector, not the method. We say that out loud because the alternative is implying an experience in healthcare that we have not earned yet.
Case studies to show: still zero
VidaContent has no client results to display, and it is not going to borrow anyone else’s. The figures on this site are market data, cited and labelled as such. The first numbers you see attached to a clinic will be yours, on your dashboard, with your name on them and your consent behind them.
Rules we wrote before we needed them
One clinic per city and speciality. Public prices, frozen by contract. Everything registered to the clinic. No promised clinical outcomes, no fear as a lever, no vanity metrics in a report. They cost us work, and they are the reason a serious clinic can hire us.
Our own media
La Sala de Espera, a newsletter that goes out on Thursdays, and Primera Visita, a fortnightly podcast. Both are about the business of running a private clinic. They exist because an agency that cannot fill its own diary has no business promising to fill yours.
Informe Salud
VidaContent shares a group with Informe Salud, the trade title covering the same sector. What runs there is journalism; what happens here is marketing. Two different things, kept apart.
Book your free audit
A 30-minute video call. The audit document and the 90-day plan.