We don’t do marketing. We fill first-appointment diaries.
Dental, aesthetics, ophthalmology, fertility, physiotherapy and multi-specialty centres. One sector and nothing else, in Spain. Healthcare is chosen in a search: let us be there first.
A 30-minute video call. The audit document and the 90-day plan.
The first appointment is decided in a search
When a tooth hurts or a fertility treatment is being weighed up, nobody leafs through a directory. They search, they compare, they read for two weeks and then they book. That whole decision happens before anyone walks through your door, and right now somebody else is answering it.
Your website answers to your name, not to the treatment
Type the clinic’s name and it comes up first. Type the treatment and the city and it is nowhere. The name only brings back people who already knew you; the treatment is where the new patient is.
Followers are not patients
A clinic does not need more reach. It needs thirty implantology first appointments a month, with a name and a time. Everything that cannot be traced back to a booked slot is decoration.
What we actually do for you
The content, SEO and demand agency for private healthcare.
Content & SEO
Answer the treatment your city is searching for, not just your own name.
Newsletter & CRM
The patients you already have are the cheapest diary you own.
Social
Measured in first appointments. Never in likes.
PR & Media
Be quoted where a patient checks whether you are serious.
Branded & Cases
The material that closes the treatment after the first visit.
Strategy & Data
Cost per new patient. The only number the owner looks at.
One client per city. Yours could be it.
Dental clinics
Implantology is decided over weeks. Be there for all of them.
Aesthetics & dermatology
The speciality with the most advertising and the least trust.
Ophthalmology
One decision, thought about for years. The clinic that answers the questions gets the call.
Fertility
The longest decision in private healthcare, and the one where pushing loses the patient.
Physiotherapy
Low ticket, high frequency. The maths only works with retention.
Multi-specialty clinics
Eight specialities, one website, and none of them ranking.
One clinic per city and speciality
If we run your implantology in your city, we run nobody else’s. It is written into the contract, and it is the reason we turn work down.
Private clinics only. Nobody else.
Dental, aesthetics, ophthalmology, fertility, physiotherapy and multi-specialty centres. That is the whole client list this agency will ever accept, which is what makes the exclusivity clause possible and what means no brief has to be explained twice.
Everything stays in the clinic’s name
Site, articles, CRM, dashboards and data are registered to the clinic, never to the agency. If one day we stop working together, none of it leaves with us.
Healthcare advertising done properly
No promised clinical outcomes, no fear as a lever, no before-and-after used as bait. Patient data is handled as a special category under GDPR. It is a constraint, and it is also the reason a serious clinic can hire us.
Latest from the journal
Physiotherapy Day rewrites the word patients search for
World Physiotherapy Day pinned the profession to cardiovascular disease and stroke, and a health service published a patient on pelvic health. Both move demand.
31 Aug 2026Fertility is now covered as a purchase, not a treatment
An access review in Scotland, patients flying abroad for IVF and a consumer-press look at egg freezing. Three market facts that land on your diary.
26 Aug 2026The eye clinic's recurring visit is being engineered out
Two platform launches, a treatment-burden result in wet AMD and a pay-parity win for optometry. Read together, they are a first-appointment problem.
Questions
How many clinics have you worked with?
None yet, and we are not going to hang somebody else’s numbers in your waiting room. VidaContent is new to this niche. What is not new is the method: the specialist-agency model Rankings.io has run for thirteen years in its own niche, applied to private healthcare. The first numbers you see on the dashboard will be yours.
What does the free audit actually include?
An eight to ten page document with your visibility against three competitors you name, a site and content audit with three prioritised opportunities and their estimated impact, and a ninety-day plan walked through on a thirty-minute video call. If it fits, a proposal within forty-eight hours. If it does not fit, we say so and point you somewhere else.
What is written into the contract?
Exclusivity in your city and your speciality, what gets published and how often, what gets measured and what happens if it does not work. And the ownership: site, articles, CRM, dashboards and data are registered to the clinic, so the day we stop working together nothing leaves with us.
Do you also handle paid ads?
Not as the engine. Paid search fills the diary while you pay and empties it the day you stop. The work here is content, SEO, email and earned media, which keep producing first appointments after the invoice. If a campaign makes sense at a particular moment, we will say so on the plan.
Can you guarantee first position on Google?
No, and nobody can. What can be committed to is the work: what gets published, how often, what is fixed and what is measured. The number the owner looks at is the cost per new patient, and that one is on the dashboard every month whether it looks good or bad.
Book your free audit
A 30-minute video call. The audit document and the 90-day plan.