Marketing strategy and data for private clinics
Every clinic owner asks the same question and almost nobody can answer it: what does a new patient cost me, and which treatments are the ones paying for all of this. This is the layer that turns five channels into one number and decides what gets done next quarter.
A 30-minute video call. The audit document and the 90-day plan.
Five reports, no answer
The agency sends impressions, the appointment software counts visits, reception writes "internet" in a box and nobody joins them up. So the decision about next year’s budget gets made on a feeling. A clinic that cannot say what a first appointment costs cannot tell a good month from a lucky one.
Strategy & Data
Quarterly plan
What gets worked on for the next three months, in what order and why, with what is deliberately not being done written down next to it. Two pages, agreed with the owner.
Live dashboard
First appointments, cost per patient and attributed treatments, by channel and by speciality, updated continuously. The owner opens it whenever they want, not when the agency decides to send something.
Attribution that reaches the diary
Tracking from the first search through to the booked slot, tied into the appointment software and to what reception records, so an appointment stops being labelled "internet".
Monthly meeting and a one-page report
One hour a month with the owner: what moved, what did not, what changes. The written report is one page, because a forty-slide deck is where bad months go to hide.
Measurement set up properly
Analytics, events, call and form tracking and consent banner configured so the numbers are legal and comparable month to month.
How it runs
- 01
01 — Baseline
What is measured today, what is measured wrong and what is not measured at all. Usually the honest starting number is worse than the one on the current report, and that is the point.
- 02
02 — Plumbing
Events, calls, forms and the appointment software connected. Reception given one field to fill in properly instead of six nobody fills in.
- 03
03 — Dashboard live
One screen the owner actually opens, in the language of the clinic: first appointments, cost per patient, treatments. Not sessions and bounce rate.
- 04
04 — Decide out loud
Each quarter the plan is rewritten against what the data said, including cutting whatever is not working. A channel that has not produced in two quarters gets dropped, even if it is one of ours.
What changes
You can say what a first appointment costs you, by channel and by speciality.
Budget decisions stop being an argument about opinions.
The channels that are not producing get cut instead of quietly renewed.
The report is one page, so nothing important is buried on slide thirty-one.
Who we work with
Dental clinics
Implantology is decided over weeks. Be there for all of them.
Aesthetics & dermatology
The speciality with the most advertising and the least trust.
Ophthalmology
One decision, years of thinking, a lot of fear to answer.
Fertility
The longest decision in private healthcare. Handle it carefully.
Physiotherapy
Low ticket, high frequency. The maths only works with retention.
Multi-specialty clinics
Eight specialities, one website, and none of them ranking.
Questions
Do you need access to our appointment software?
Read access to appointment and origin data, never to clinical records. If that is not possible, attribution gets built from reception’s record and call tracking, which is less precise and gets reported as less precise.
How do you attribute an appointment booked by phone?
With dedicated tracked numbers per channel and one question reception asks. It is not perfect. Nothing that involves a human answering a phone is, and pretending otherwise is how attribution reports become fiction.
Is cost per patient the same as cost per first appointment?
No, and the difference matters. The dashboard shows cost per first appointment and, where the clinic feeds back what closed, cost per patient who actually started treatment. The second is the number that decides the budget.
What if the data says a channel is not working?
It gets said in the monthly meeting and it gets cut in the quarterly plan, including if it is one we sold you. The alternative is charging for something that does not fill the diary, which ends the relationship anyway, just later.
Is the dashboard ours?
Yes. Accounts, properties and dashboards are set up in the clinic’s name, and the historical data stays with you.
Book your free audit
A 30-minute video call. The audit document and the 90-day plan.