SEO and content for private clinics
The patient reads for two weeks before booking anything. Everything they read in those two weeks is written by somebody, and right now it is not you. This is the engine of the whole account: the articles, the pillar pages and the technical work that put your clinic in front of the treatment search instead of behind it.
A 30-minute video call. The audit document and the 90-day plan.
Publishing is not the problem. Publishing the wrong thing is.
Most clinic blogs are a graveyard of "the importance of oral health" posts: correct, generic, written for nobody, ranking for nothing. Nobody searches for the importance of anything. They search for what an implant costs in their city, whether it hurts, how long it takes and who does it well. Those are the pages that get written here, and they are the only ones that end in a booked slot.
Content & SEO
8 pieces a month, reviewed to clinical standards
Written by editors who cover the sector and signed off by a clinician on your team before anything goes live. No promised outcomes, no medical advice dressed up as a blog post.
1 pillar page per quarter
The long page that takes the treatment that bills most: what it is, how the decision gets made, what it costs, what to ask. It is the page that competes for the top spot and the one the other articles point at.
Full technical SEO and Google Business profile
Speed, indexation, structured data and one page per site and per speciality. The Google Business profile kept current, because that is where a local search ends.
Continuous optimisation
Every month the pieces stuck on page two get pulled apart and rewritten. Publishing is half the job; the other half is going back.
2 links a month in trade media
Editorial links in real healthcare media, starting with Informe Salud and the in-house network. No farms, no swaps, nothing that would embarrass you if a colleague looked.
How it runs
- 01
01 — Audit
Your visibility against three competitors you name, what your site already ranks for and what it cannot rank for until something is fixed. Delivered as a document, not a slide.
- 02
02 — Treatment map
Every search the patient runs on the way to your chair, sorted by how close it is to booking. The treatments that bill go first. The ones that are already lost to a hospital group get skipped.
- 03
03 — Calendar and publishing
A fixed monthly calendar: brief, draft, clinical review, publishing, internal linking. Your clinician sees every piece before it goes out and can stop any of them.
- 04
04 — Rewriting and measurement
Positions, organic traffic and organic first appointments on the dashboard. What moved, what stalled, what gets rewritten next month, on one page.
What changes
You appear when somebody searches the treatment, not only when they already know your name.
Organic first appointments are counted on the dashboard with their source attached.
The pages keep working after the invoice, unlike a paused ad account.
Every article is registered to the clinic and stays there if we stop working together.
Who we work with
Dental clinics
Implantology is decided over weeks. Be there for all of them.
Aesthetics & dermatology
The speciality with the most advertising and the least trust.
Ophthalmology
One decision, years of thinking, a lot of fear to answer.
Fertility
The longest decision in private healthcare. Handle it carefully.
Physiotherapy
Low ticket, high frequency. The maths only works with retention.
Multi-specialty clinics
Eight specialities, one website, and none of them ranking.
Questions
How long before it shows?
SEO does not come with dates. The honest version: the first position movements usually show between month two and month four, and the volume of organic first appointments settles from month six onwards. Anyone giving you an exact date is selling you something.
Who writes it? Is it AI?
Editors who cover healthcare write it, tools help with research and structure, and a clinician on your team signs it off. Nothing gets published that a professional in your speciality would not put their name to.
Can you promise position one?
No. What is committed is the work and the measurement: what is published, what is fixed, what is rewritten and what it produced. Promising a position for a healthcare treatment would also be exactly the kind of claim the regulation is there to stop.
Does it clash with healthcare advertising rules?
It is written to stay inside them. No promised clinical outcomes, no comparisons with named colleagues, no fear as a hook, no before-and-after as bait. Where a piece would sit close to the line, it does not get published.
Who owns the content?
The clinic. Site, articles, images and access are in your name from the first day. That is in the contract too.
Book your free audit
A 30-minute video call. The audit document and the 90-day plan.