PR and media for private clinics
Google has spent years deciding that health results need someone credible behind them, and so has the patient. Being named in the media your sector actually reads does two jobs at once: it is the strongest link you can earn, and it is what the patient finds when they search your name to check you before booking.
A 30-minute video call. The audit document and the 90-day plan.
Nobody outside the clinic knows what happens inside it
The clinic opens a second site, brings in equipment that three centres in the country have, the owner sits on a scientific committee, and none of it leaves the building. Meanwhile the group down the road is quoted every month in the trade press, and both the patient and the search engine read that as the safer choice.
PR & Media
1 article a month in Informe Salud or the in-house network
VidaContent is the commercial sister of Informe Salud, so there is a guaranteed monthly home for a serious piece signed by your clinician. Signed content, clearly labelled, not disguised advertising.
1 third-party media appearance per quarter
Pitched to trade and regional press with a real angle: a technique, a piece of data, a position on something the sector is arguing about. Media are not bought, they are given a reason.
Press releases for every milestone
New site, new equipment, a hire that matters, an accreditation, a research collaboration. Written, distributed and followed up.
Expert positioning for the practice owner
A source sheet on what your clinician can speak to, so when a journalist needs a name in that speciality, yours is on the list before the deadline.
Mentions, links and authority reported
Where you were named, what it linked to and how the domain moved. Coverage that produced nothing gets called out as such.
How it runs
- 01
01 — What is actually newsworthy
One conversation with the owner to get everything the clinic considers routine and the press would consider a story. Almost every clinic is sitting on three.
- 02
02 — Media map
Which trade, regional and general outlets matter for your speciality and your city, who writes there and what they have already published on the subject.
- 03
03 — Pitching and publishing
The monthly piece in the in-house network on a fixed date, and quarterly pitches outside it. Every interview prepared with the clinician beforehand.
- 04
04 — Turning coverage into traffic
Each appearance linked from the site, sent to the list and used by the sales side. Coverage nobody reuses is worth about a third of what it cost to earn.
What changes
Someone searching your clinic’s name finds coverage, not just your own website.
Links from real healthcare media, which is what moves a health domain.
The practice owner becomes a source journalists call back.
Sales has something to send that the clinic did not write about itself.
Who we work with
Dental clinics
Implantology is decided over weeks. Be there for all of them.
Aesthetics & dermatology
The speciality with the most advertising and the least trust.
Ophthalmology
One decision, years of thinking, a lot of fear to answer.
Fertility
The longest decision in private healthcare. Handle it carefully.
Physiotherapy
Low ticket, high frequency. The maths only works with retention.
Multi-specialty clinics
Eight specialities, one website, and none of them ranking.
Questions
Is Informe Salud yours? Does that count?
It is the media outlet of the same house, and it is labelled as such. It counts as a distribution channel with a real audience and a guaranteed monthly slot; it does not count as independent third-party validation, which is why the quarterly appearance outside is a separate deliverable.
Do you pay for coverage?
No. Paid placements exist and they are labelled as advertising, which is fine but it is a different product. What is worked here is earned coverage: an angle, a source and a reason for the journalist to care.
Can you guarantee an appearance in a specific outlet?
No. What is committed is the monthly article in the in-house network and quarterly pitching outside it, with the work behind it. Anyone guaranteeing a named national outlet is either buying it or guessing.
Our owner has no time for interviews.
Thirty minutes a month is roughly what it takes: one recorded conversation that turns into the piece, and preparation before any interview. Less than that and the coverage stops sounding like the clinician.
Does PR really help ranking?
Editorial links from healthcare media are among the strongest signals a health site can get, and being cited elsewhere supports the credibility Google looks for on health topics. It is not the only lever and it is slower than the others.
Book your free audit
A 30-minute video call. The audit document and the 90-day plan.