Marketing for dental clinics
Implantology is the speciality this brand was built around. It is the treatment with the longest decision, the highest ticket and the most crowded search results, which is exactly the combination where serious content beats a bigger advertising budget.
A 30-minute video call. The audit document and the 90-day plan.
What changes
The corporate chains outbid you on every paid search and can afford to lose money on it for a year.
Price is the first question and the website does not answer it, so the patient calls three clinics and picks on price.
Half the budget goes into first appointments for treatments that barely cover the chair time.
The patient accepts the plan, goes home to think about it and is never heard from again.
Implantology is decided over weeks. Be there for all of them.
Dental is worked from the treatment down, never from the clinic up. Implantology, orthodontics and full-mouth rehabilitation each get their own pillar page and their own content, because a patient weighing up implants has nothing in common with one booking a hygiene appointment. The paid-search war against the chains is not fought head on: it is sidestepped by owning the long searches they cannot be bothered to answer, the ones about pain, healing time, stages and what happens if a bone graft is needed. The price question gets answered publicly, in ranges and with what changes them, because a clinic that will not say ends up on the shortlist of nobody who was going to pay well anyway.
How it runs
A pillar page per treatment, not per clinic
Implants, orthodontics and rehabilitation each with their own long page, their own supporting articles and their own booking route.
The price question, answered
Ranges, what moves them and what is included. It filters out the price shopper and gets the clinic onto the shortlist of the patient who was going to compare properly.
The consultation kit for a plan being thought over
What the patient takes home after accepting a plan of several thousand euros, and what the partner who did not come reads.
Reactivation of the patient who never came back
The list of accepted-but-never-started plans and lapsed check-ups is the shortest route to a full diary in most dental clinics.
Every service
Content & SEO
Rank for the treatment your city is searching for.
Newsletter & CRM
The patients you already have are the cheapest diary you own.
Social
Measured in first appointments. Never in likes.
PR & Media
Be quoted where a patient checks whether you are serious.
Branded & Cases
The material that closes the treatment after the first visit.
Strategy & Data
Cost per new patient. The only number the owner looks at.
Questions
Can we compete with the big chains?
Not on advertising spend, and that is not the plan. A single clinic wins on the searches the chains answer with a generic landing page and a call centre, which is most of the long ones. That takes months rather than days, and it does not stop the day you stop paying.
Should we publish prices?
Ranges, yes, with what moves them. A patient weighing up implants is going to find a price somewhere; the question is whether it comes with your explanation attached or from a comparison site.
Do you work with more than one dental clinic in the same city?
No. One clinic per city and speciality, in the contract. If we already run implantology in your city, we will say so on the first call rather than take the meeting.
Can we advertise dental treatments freely?
No. Healthcare advertising rules apply, and dentistry has been a focus of them. No promised outcomes, no before-and-after as bait, and care with anything that pushes a treatment decision through fear.
Book your free audit
A 30-minute video call. The audit document and the 90-day plan.