Social media for private clinics
Social is not where the patient decides. It is where they check that you exist, that the clinic looks like somewhere they would sit down, and that the professional who would treat them sounds like someone who knows what they are doing. That check happens after the search and before the call, and failing it is expensive.
A 30-minute video call. The audit document and the 90-day plan.
The account nobody has posted on since August
A dead profile with the reception phone number in the bio and the last post from a summer holiday closure. Or the opposite: three posts a day of stock photos and generic health-day graphics that could belong to any clinic in the country. Neither of them survives being compared with the clinic three streets away.
Social
4 pieces a week on the clinic Instagram
Plus stories. The room, the equipment, the process explained without drama, the questions reception hears twelve times a day. Real footage from your clinic, not stock.
3 posts a week on the owner’s LinkedIn
The practice owner is the strongest asset the clinic has and almost never gets used. Written to be published under their name, on what they actually think about the speciality and the business.
Scripting, design and management included
Scripts, shot lists, graphics on brand, scheduling and posting. Your team films what it can; the rest is our problem, not another job for reception.
Comments and DMs routed to the diary
Every question in comments or messages ends in the same place: reception, with the context. A private message asking about a treatment is a first appointment waiting for an answer.
Consent and rules built in
No patient appears without written consent for that specific use. No before-and-afters used as bait, no promised outcomes, no minors, no fear. Where a piece would sit close to the line, it does not get published.
How it runs
- 01
01 — Profile audit
What the two accounts say today, what a patient comparing three clinics sees, and what is missing before publishing anything: bio, booking link, pinned answers.
- 02
02 — Angles and one filming day
Three or four angles the clinic can sustain, and a single filming session per month that produces the raw material for the whole calendar. One morning, not a camera in the corridor every week.
- 03
03 — Calendar and publishing
Everything scheduled a month ahead, visible to you before it goes out, with room left for what happens that week.
- 04
04 — Measurement against the diary
Not reach. Messages received, booking-link clicks and first appointments attributed to social, on the same dashboard as everything else.
What changes
The patient who found you in a search and went to check the profile does not leave.
Reception stops answering the same treatment question by phone twelve times a day.
The practice owner has a professional voice outside the clinic walls.
Social is judged by appointments received, so it either earns its place or it changes.
Who we work with
Dental clinics
Implantology is decided over weeks. Be there for all of them.
Aesthetics & dermatology
The speciality with the most advertising and the least trust.
Ophthalmology
One decision, years of thinking, a lot of fear to answer.
Fertility
The longest decision in private healthcare. Handle it carefully.
Physiotherapy
Low ticket, high frequency. The maths only works with retention.
Multi-specialty clinics
Eight specialities, one website, and none of them ranking.
Questions
Do we have to appear on camera?
It works better if the clinician does, because that is the person the patient is deciding to trust. It is not obligatory: rooms, process, equipment and voiceover can carry a calendar. What does not work is stock photography of somebody else’s smile.
Can we post patient cases?
Only with written consent for that exact use, and never framed as a promised result. In aesthetics and dentistry especially, before-and-after imagery used as advertising bait is where clinics get into trouble.
Which networks?
Instagram for the clinic and LinkedIn for the owner, which is what the plans cover. TikTok is worth it in some specialities and a waste of a filming day in others; that gets said on the plan rather than sold by default.
What about followers?
They are not the point and they are not reported as an achievement. A clinic does not need more followers, it needs first appointments. The follower count is a side effect.
Who replies to messages?
We handle the public comments and route anything clinical or about booking to your team, with the context, so nobody is answering a health question from a marketing desk.
Book your free audit
A 30-minute video call. The audit document and the 90-day plan.