Marketing for aesthetic and dermatology clinics
This is the speciality where marketing has done the most damage to its own market. Discount culture, promised results and before-and-after as bait have trained the patient to distrust everything, including the clinics doing it properly. That is the opening.
A 30-minute video call. The audit document and the 90-day plan.
What changes
Every competitor is running a discount, so the patient has learned to wait for the next one.
The advertising rules bite hardest here, and the clinics that respect them are the least visible.
Reviews and forums decide more than the website does, and nobody is looking after either.
A first appointment is easy to get and worth nothing if the treatment never gets booked.
The speciality with the most advertising and the least trust.
The work here is the opposite of what the sector does: no countdowns, no packs, no promised outcomes. The content explains what a treatment can and cannot do, who is not a candidate, what the recovery actually looks like and what it costs, which is the material a patient cannot find anywhere because everyone else is selling. The clinician is put front and centre, because in aesthetics the patient is choosing a person and a criterion, not a machine. Reviews and the questions asked in forums are treated as a channel with its own content, and every image is handled as regulated advertising, which in practice means a lot of otherwise good material never gets published.
How it runs
Content about who is not a candidate
The article nobody in the sector writes. It filters out the appointments that were never going to convert and it is the fastest way to sound like a clinic instead of a shop.
The clinician as the reason to choose
Criteria, training, what they will not do and why. In this speciality that is the differentiator, not the equipment brand.
Reviews and reputation as a working channel
Asking properly, answering publicly, and content that answers what gets asked in forums before somebody else answers it badly.
Advertising compliance built into the process
Every piece checked against the healthcare advertising rules before it goes out, which is cheaper than an inspection and much cheaper than a sanction.
Every service
Content & SEO
Rank for the treatment your city is searching for.
Newsletter & CRM
The patients you already have are the cheapest diary you own.
Social
Measured in first appointments. Never in likes.
PR & Media
Be quoted where a patient checks whether you are serious.
Branded & Cases
The material that closes the treatment after the first visit.
Strategy & Data
Cost per new patient. The only number the owner looks at.
Questions
Everyone in our city runs offers. Can we not?
You can, and it is your call. What this agency will not do is build the account on discounts, because it trains your market to wait and it drags the clinic into competing with places that are not clinics at all.
Can we show results photography?
Inside the rules and with consent for that specific use, never as an advertising promise of the same outcome. In this speciality that line is enforced, and the clinics that cross it are the ones that end up explaining themselves.
Do you work with medical spas and non-medical centres?
No. The client here is a clinic with medical staff. That is not a value judgement about anyone else, it is what this method is built for.
How do you get first appointments without offers?
By answering the questions the patient is actually asking, which are about safety, candidacy, recovery and price, and by making the clinician visible. It is slower than a discount and it brings the patient who books the treatment rather than the one who books the free consultation.
Book your free audit
A 30-minute video call. The audit document and the 90-day plan.